ULTIMATTE
CLIENT: Maybelline NY
ROLE: Art Director
CD: Andrew Tutko
WRITER: Liv Holland
DIRECTOR: JENNIFER MASSAUX
The cult favorite Ultimatte lipstick is back again with a new mission: to redefine pink. The undertaking is to make a whole new story for the taboo pink in the Asian beauty market. Pink is no longer just for the girly girls or to get a sweet, bubblegum pop. It is for the women in charge, the women who lead, the women with strength. Ultimatte Pinks is for the women who dare to wear pink.
