MODATHON
CLIENT: eBay Motors
ROLE: ART DIRECTOR


eBay Motors is the largest inventory and seller for automotive parts and accessories but people didn’t seem to realize that meant trucks and offroading parts too. We fixed that. Modathon is a 4-part YouTube series that brings together three of the offroading community’s biggest builders to transform a stock 1979 Bronco into a trail-crushing beast and put it to the test on America’s gnarliest trails. All using parts from eBay Motors collection.

The results? 37k+ new subs and 5.7MM views. 




STAGE ONE: BURNOUTS AT 13,114FT


STAGE TWO: RIPPIN THE RUBICON






MODATHON MEETUP





STAGE THREE: CONQUERING CALICO





MYMODATHON SWEEPSTAKE
The MyModathon Sweepstake gave away $10,000 in ebay motors parts and accessories to the lucky poster with the sweetest ride.




BEHIND THE BUILD

We got our 3 creators back together to break down all things Bronco. 



PROOFS IN THE PUDDING


                                                  

rachaelleeroyer@gmail.com              @rechoroya